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SEO
Search engine optimization is the practice of making website content and developing a code so that different search engines will find it easy to read them and to rank them.
Before we get into explaining how SEO works and if it is worth the shot, first, you need to have some idea about how search engines operate and what are the parameters that they use to rank the many, many websites all over the World Wide Web.
First, they look at the importance of your content. Does it contain necessary content? Is the content good? Next, they check out its relevance. Is the website and what’s in it is appropriate and applicable to the consumer? And they also look at the site’s popularity, they see how much traffic a link gets compared to the other links that are also ranked on the same page and why people are visiting that site more than others.
You may already know how important it is for your website to have a relevant and quality content, especially since search engines can launch a new and an improved algorithm like Google did. You can no longer just crash into different forum like they used to and just leave link to your website all over the place. A lot of people used to do that and using that same technique could just do more damage on your ranking now.
One of best ways for you to have a good rank is if you optimize your page. If you get a good rank and your website goes to the first page results, then you will get more clicks and more traffic, which means you become more visible and get more publicity. Publicity is good because then that would mean that more people will know about your website and the services or products that you have to offer.